Australia A founder-native catalogue of decision-ready signals
+61281043007 Suite 478 The Horsley Dr, Wetherill Park NSW 2954
LS Silviaemuns Founder Finance Lab
Signal Library

Small signals. Big decision confidence.

This library is designed to help founders and leadership teams interpret financial reality in a way that is fast, practical, and connected to real operational levers. Each signal includes what it means, why it drifts, and what to test next.

4
Signal Families
3
Interpretation Layers
0
Pricing displayed here
How to read any signal
  • Start with decision context
  • Look for drift over 3–8 weeks
  • Identify the likely driver cluster
  • Test the smallest corrective lever
The goal is not perfect forecasting — it’s earlier, calmer correction.

Founder-friendly by design

We avoid ratio overload and focus on signals that reliably change leadership outcomes when acted on early.

Signal families

Each family contains a compact set of signals you can use in weekly and monthly leadership routines.

Cash

Cash Behaviour

Signals that reveal runway, timing risk, and “growth that eats cash.” Built for leaders who need speed in working-capital decisions.

Core
Runway narrative stability
Are you predicting cash weeks consistently — or resetting the story monthly?
Pulse
Cash conversion friction
Where timing gaps between revenue and cash are quietly expanding.
Margin

Margin Integrity

Signals that explain profit slope, delivery cost pressure, and mix-quality shifts hidden behind stable top-line numbers.

Core
Contribution density
Which products/services genuinely fund growth and which merely occupy capacity.
Risk
Discount dependency
Early signs that promo-led volume is weakening long-term margin health.
Demand

Demand Quality

Signals that separate durable demand from noisy momentum, helping leaders avoid channel expansion that creates volatility.

Core
Channel reliability spread
How uneven performance across channels affects forecast confidence.
Pulse
Customer value shape
When acquisition looks healthy but retention or service load shifts the real economics.
Rhythm

Decision Rhythm

Signals that evaluate leadership cadence itself: whether reviews, planning, and commitments are reducing surprises or amplifying them.

Core
Meeting-to-action integrity
Are you converting insights into small controlled experiments?
Risk
Assumption visibility
When forecasts exist but nobody can name the assumptions driving them.

Choose a quick route

Founders often don’t need “more metrics.” They need the right next signal for the decision in front of them. These routes offer a short, practical starting point.

30 days
Cash stability route
Build a weekly runway narrative, identify the biggest timing leak, and set one working-capital rule.
60 days
Margin clarity route
Map profit drivers, isolate the cost slope risk, and create a pricing guardrail for your top offers.
90 days
Forecast confidence route
Run base/pressure/upside with explicit assumptions that your leadership team can actually challenge.
See the full method loop

What makes our signals different

Signal → driver → lever
We don’t stop at interpretation; we train action mapping.
Founder time realism
Each family fits a weekly or monthly leadership rhythm.
Noise reduction
We teach “minimum useful” sets instead of dashboard sprawl.
Practice with peers

Request a Signal Pack outline

If you want a structured starting point, share your current business stage and primary decision focus. We’ll treat this as an educational expression of interest.

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Educational inquiry only. No pricing displayed on this site.

Signal Notes

Short, calm breakdowns of one useful signal at a time. Designed for founders who want clarity without hype.