Cash Behaviour
Understand runway, burn patterns, and cash conversion with clear weekly narratives. Learn to spot “growth that eats cash.”
Cash signalsSilviaemuns Founder Finance Lab helps Australian entrepreneurs and leadership teams build a signal-first habit: understanding cash behaviour, margin integrity and demand quality without outsourcing judgment to accounting outputs or overly academic models.
Not a bookkeeping course. Not a wall of formulas. Not a “copy this spreadsheet and hope” experience.
Many businesses don’t fail because leaders don’t work hard. They fail because leaders can’t see the early signal shifts: a quiet erosion of contribution margin, a subtle slowdown in cash conversion, or a sales mix that inflates revenue while draining working capital.
Silviaemuns is built to turn these invisible pressures into readable patterns you can discuss confidently with your finance team.
Instead of memorising ratios in isolation, you learn how signals connect, how they drift over time, and how to translate them into action.
Understand runway, burn patterns, and cash conversion with clear weekly narratives. Learn to spot “growth that eats cash.”
Cash signalsGo beyond gross margin headlines. Identify the real profit engine: product mix, delivery cost slope, and pricing discipline.
Margin signalsLearn which customers and channels generate durable cash, and which create volatility disguised as momentum.
Demand signalsBuild a leadership cadence that reduces surprises: weekly metrics, monthly narratives, and quarterly bets.
Decision routinesWe use short, founder-native case formats. Each case shows one weak signal, the likely root cause, and a compact decision path. This keeps learning grounded in leadership reality.
Our clinic-style sessions focus on turning signals into choices. You bring a simple scenario (growth, hiring, new channel, pricing tension), and we walk through a structured reality check.
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A founder-friendly email that breaks down one financial signal at a time. No long lectures. No hype. Just patterns you can apply in real meetings.
Feedback examples are illustrative to show the learning style and outcomes focus.
“We stopped arguing about spreadsheets and started discussing decisions. The cash narrative alone changed how we plan hiring.”
“The margin driver map helped us see where ‘busy’ was hiding low-value work. We redesigned our project mix in two months.”
“Forecasting felt like fiction before. Now we run three lightweight scenarios that the whole leadership team actually trusts.”